.2Performant, a Romanian modern technology and partner advertising solutions company, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it intends to acquire the Profitshare associate networks in Romania as well as Bulgaria coming from Sale Marketing. Simultaneously, Dante International, the proprietor of eMAG, will certainly come to be a shareholder in 2Performant.On September 6, 2Performant’s Board of Supervisors ended a preparatory arrangement to obtain the Profitshare.ro as well as Profitshare.bg affiliate networks owned by Transformation Marketing S.R.L. and Transformation Advertising EOOD.
The arrangement describes the principles of the deal as well as is actually certainly not legitimately binding, according to the firm push pointed out by Economedia.The operation includes the transfer of the Profitshare company lines from Sale Advertising and marketing S.R.L. as well as Transformation Marketing EOOD (as vendors) to 2Performant (as the customer). Dante International S.A.
(a large number investor of Transformation Marketing S.R.L.) will certainly be part of the business move agreement as a backer.” The moment the Profitshare purchase is finished, our experts are going to extend our present ability and also expand our customer portfolio in both Romania as well as Bulgaria. We still possess a handful of important steps to accomplish, but I am actually certain that the staffs involved in the purchase on each sides will certainly manage to accomplish them properly. Our team will declare our post-acquisition plannings after completing the purchase depending on to the final deal,” said Dorin Boerescu, CEO and also Co-Founder of 2Performant Network.The purchase rate is RON 4.3 million, and also will certainly be spent 55% in cash money and also 45% in 2Performant reveals via a resources increase..” 2Performant is actually a young as well as powerful firm with market values that sound along with us.
Our experts expect that, after the deal is completed, the Profitshare business integrated along with 2Performant will certainly supply higher market value to its own customers,” mentioned Tudor Manea, General Manager of Dante International SA.2Performant also notes that numerous actions stay to complete and settle the deal, like the effective fulfillment of the due persistance review through 2Performant.Profitshare was released in 2012 and currently possesses a profile of 250 affiliate systems (featuring the eMAG team) in Romania and also Bulgaria.radu@romania-insider.com.( Picture source: the provider).