.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to snagging billions in equity capital annually, have brought up nearly $360 million until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That stagnation is due to market concentration, enhanced governing tensions, and financial uncertainties.ADWEEK spoke with 5 VCs that remain to purchase adtech business, regardless of these obstacles, concerning what they are trying to find and also what they prevent. Maybe unsurprisingly, these investors are targeting opportunities in privacy-focused technologies and also industry-specific locations like connected TV.